# North Roots AI. Full Content > AI engineering. We design and build AI agents, automations, internal tools and apps which fit into your processes, remove repetitive work and improve reliability. Where a process is part of the problem, we redesign that too. Website: https://northroots.ai Location: Hexham, Northumberland, United Kingdom Registered office: First Floor, Suite 2, Beaufront Business Park, Anick Road, Hexham, NE46 4TU, United Kingdom Legal Entity: North Roots Limited (Company number 17131272, registered in England and Wales) --- ## Who We Are North Roots AI is a production grade AI engineering firm based in the United Kingdom. We design and build AI agents, automations, internal tools and apps for businesses. Most AI projects fail because they are bolted onto a process nobody has looked at. We design the AI properly and, where it helps, redesign the process around it so the outputs are genuinely useful. We are not a generic AI tool vendor. We are not a reseller putting a thin layer over someone else's tool. We are not a consultancy that delivers a strategy deck and disappears. We are not a fixed SaaS platform. We are engineers who design the workflow before writing any code, build production grade AI systems and stay on to keep them running. --- ## The Problem We Solve Most AI projects fail because they are bolted onto processes nobody has looked at. 1. Broken Processes. AI bolted onto slow, manual processes produces faster versions of the same broken output. The process is never fixed, just slightly accelerated. 2. Generic Tools. ChatGPT and off the shelf platforms are built for everyone and optimised for no one. They do not know your business, your data or your edge cases. 3. Consultants Who Disappear. Strategy decks are not software. Most AI consultants diagnose and design, then hand over a document and an invoice. Nothing gets built. ### Market Reality - 77 percent of AI projects fail to deliver measurable production value - GBP 2.3 trillion lost globally to inefficient workflows that could be automated - 12 months average delay between AI project start and working output --- ## Core Capabilities ### AI Assistants Purpose built agents for repeatable business tasks. Grounded in company data, connected to the right tools and designed with clear controls so they can support service, operations and internal workflows reliably. Technology. LangGraph, LangChain, OpenAI, Anthropic ### End to End Process Automation Connect the tools a team already uses and remove the manual steps between them. Data moves cleanly across CRM, email, finance and operational systems so work no longer stalls in handoffs or copy and paste tasks. Technology. API Integration, Webhooks, Event driven Architecture ### Answers From Your Data Fast, reliable answers from internal documents, SOPs, policies and knowledge bases. Built to surface the right context quickly without making people dig through folders, drives or message threads. Technology. Vector Databases, Semantic Search, Document Parsing ### Voice AI voice agents for routine calls, appointment booking, FAQs and call routing. Useful where speed matters, coverage needs to extend beyond office hours or teams are spending too much time on repetitive conversations. Technology. Speech to Text, Text to Speech, Real time WebSockets ### Lead Capture & Follow Up AI agents for lead capture, qualification and timely follow up. Enquiries can be routed, enriched and responded to quickly so opportunities are not lost while the team is busy elsewhere. Technology. CRM Integration, Lead Routing, Automated Follow Up ### Custom Software Web and mobile applications built with modern frameworks, clean architecture and maintainable code. We build the interfaces and internal tools that make AI usable in the day to day flow of the business. Technology. Node.js, TypeScript, Tailwind CSS ### Evaluation and Monitoring Continuous evaluation and observability of AI systems in production. Technology. LangSmith, Custom Evals, Observability --- ## Services and Pricing ### AI Readiness Audit. Starting Point - Type. Fixed fee project - Duration. Two weeks - Deliverables - Full map of how the team operates today - Bottleneck and inefficiency analysis - Honest assessment of where AI can and cannot help - Future state solution design - Fixed price proposal for the build phase - The entry point. North Roots maps how the business operates today and pinpoints where AI will deliver the biggest return. ### Custom AI Build - Type. Project based pricing - Duration. Four to twelve weeks - Deliverables - Custom AI system built to specification - Grounded in company data, with proper guardrails - Integrations with the tools the team already uses - Custom dashboards and internal tools where needed - Testing, training and full team handover - End to end AI system design and engineering, connected to the tools already in use. ### Custom Web and Mobile Apps - Type. Project based pricing - Duration. Six to sixteen weeks - Deliverables - Bespoke web applications, internal tools and customer portals - Native quality iOS and Android apps via React Native or Swift and Kotlin - Modern stack on TypeScript, React, Next.js or TanStack Start - Authentication, payments and integrations with the systems you already use - App Store and Google Play submission, full handover and documentation - Bespoke web and mobile applications engineered for the way the business runs day to day. ### Ongoing AI Management - Type. Monthly support - Duration. Ongoing - Deliverables - Uptime and error monitoring - Continuous improvement of AI outputs - Model upgrades as better options become available - Monthly performance reporting - Break fix support and maintenance - AI requires maintenance. Models change, data evolves and edge cases surface, so the system is monitored, improved and upgraded over time. ### Embedded AI Team - Type. Monthly support - Duration. Ongoing - Deliverables - Dedicated engineering hours - Technical leadership and architecture - Direct Slack or Teams integration - Code reviews and team upskilling - Strategic roadmap planning - AI engineering capacity inside the client team without a full time hire. North Roots works alongside the existing team, with flexible scope month to month and a proper roadmap delivered over the year. --- ## Our Process A systematic four stage methodology applied to every engagement so the work stays practical, measurable and tied to the reality of the business. ### Stage 1. Discovery. Understand the workflow before changing it Every engagement starts here. North Roots sits with the team, watches current workflows and documents how work really moves through the business, including spreadsheet workarounds, email chains and undocumented steps. Deliverables. How it works today map, Bottleneck and inefficiency analysis, Honest AI feasibility assessment, Future state architecture sketch, Fixed price proposal for the build ### Stage 2. Design. Design the system around the real workflow North Roots redesigns the workflow from first principles so the system fits the way the business actually needs to operate. Existing tools stay in the picture, and failure handling, edge cases and human review points are decided up front. Deliverables. Future state architecture, Data pipeline design, Agent interaction and tool use flow, Human in the loop checkpoints, Acceptance criteria signed off in writing ### Stage 3. Build. Build it properly and test it on real data North Roots engineers the system on a modern, production grade stack and connects it to the tools the team already uses. Everything is tested against real data. Deliverables. Custom AI agents and tool integrations, Integrated RAG pipelines on documents, Evaluation dashboards and quality gates, Authentication audit logging and access control, Full team training and written handover ### Stage 4. Manage. Keep it useful as the business and models change After launch, North Roots monitors uptime and quality, refines prompts and tools as data shifts, evaluates and migrates to better models when they arrive and reports on outcomes every month. Deliverables. Uptime and quality monitoring, Prompt and tool refinement, Model upgrades evaluated and migrated, Monthly performance reporting, Break fix support and maintenance Journey. Broken Process to Deep Audit to AI Integration to Production System to Managed Growth. --- ## Why North Roots AI ### What We Are NOT - A reseller putting a thin layer over someone else's tool - An automation agency wiring up tools that break the first time something unusual happens - Consultants who deliver a deck and disappear - A fixed SaaS platform that may or may not fit your operations ### What We ARE - Engineers who understand the problem before writing any code - Production grade AI engineering using LangGraph, LangChain, RAG and proper evaluation - An ongoing managed partner that optimises, evolves and improves the system - Builders who take ongoing accountability for ROI and reliability ### Key Differentiators - The process is the product. Quality is guaranteed through methodology. - We engineer robust, scalable systems designed to run core business operations every day - We do not build fragile prototypes - Integrated assessment of both the process and the AI engineering - Long term partnership model, not project handoff. --- ## Build Partner Programme "You introduce the client. We build the solution. You get paid." Referral and delivery partnerships for consultancies, agencies and fractional executives who need a reliable team to design, build and support technical delivery. ### Commission Structure - 10 percent referral fee on Commissionable Services per Completed Transaction - Commissionable Services. Commissionable services per Completed Transaction - Settlement. Bank transfer on the last business day of the calendar month following payment - Introduction window. 18 months from the date the introduction is accepted in writing - Upfront cost. GBP 0 - VAT. All fees exclusive of VAT - Appointment. Non exclusive ### How It Works - You introduce the client. Submit a Prospective Client in writing with full contact details. The introduction is valid for 18 months once accepted. - North Roots accepts and delivers. Acceptance is confirmed in writing within 10 business days, then North Roots conducts the AI Readiness Audit and the build. - You get paid. 10 percent of sums received for commissionable services on each Completed Transaction, paid by bank transfer on the last business day of the calendar month following payment. ### Target Partners - Management Consultancies - Digital Marketing Agencies - Fractional CIOs and CTOs - IT Consultancies and MSPs --- ## Technology Stack - Agent Orchestration. LangGraph, LangChain - LLM Providers. OpenAI, Anthropic - RAG. Vector Databases, Semantic Search, Document Parsing - Voice. Speech to Text, Text to Speech, Real time WebSockets - Frontend. Next.js, TypeScript, Tailwind CSS - Monitoring. LangSmith, Custom Evaluation Frameworks - Integration. REST APIs, Webhooks, Event driven Architecture --- ## Contact and Getting Started The recommended entry point is an AI Readiness Audit. A fixed fee, two week engagement that maps your current workflow, identifies the bottlenecks and delivers a concrete proposal for AI integration. - Book a Call. https://northroots.ai/book-audit - Take the AI Readiness Assessment. https://northroots.ai/assessment - Partner Programme. https://northroots.ai/partners - Website. https://northroots.ai