North Roots

Your team is doing work your systems should be doing.

We find the repetitive jobs your software could be doing, and set it up to do them. A free call, then an audit that ends in a report and a price you can hold us to.

Two founders in Hexham. You get a reply from one of us within a working day.

Hexham54°58′N2°06′W
Fig. 1 Tyne valley at Hexham, 20m contoursNY 939 646

Where the hours go.

The jobs below are the ones your job system, accounts package and inbox could be doing without anyone's help.

If what you want is a new app built from scratch, we're not the right people.

  • Quotes built in a spreadsheet only one person really understands.

    A quoting tool does the arithmetic.

  • Customer questions with the same answers, typed out fresh every time.

    An assistant drafts the reply. A person signs it off.

  • The same details typed into one system, then typed again into the next.

    The systems pass details to each other.

  • Reports that take someone a full day to pull together.

    Reports that build themselves.

  • Enquiries that go cold because nobody followed up in time.

    Every enquiry logged and answered in time.

First we find the problem. Then a fixed price to fix it.

Most AI projects start with a build. Ours start with an audit, so you know what you're buying before you buy it.

  • We sit with your team and map how the work actually gets done, workarounds included.
  • You get a written report: where the hours go, what to fix and what fixing it will cost. If the honest answer is no AI at all, it says so.
  • We tell you the audit fee on the first call, before you commit to anything.
What the audit covers

Work we've done.

  • The Energy Experts

    Client work. Quoting and commission.

    Visit their site (opens in a new tab)
    Before
    Quotes, commission and the accounting numbers were worked out by hand in Excel.
    Now
    A quoting tool does the number crunching, commission and accountancy on its own. Quotes go out quicker and deals close sooner.
  • Press Intelligence

    Our own build. News monitoring.

    The job
    Keep a business across every mention of it and every story about its market.
    Now
    An automation scans the news and writes up newsletters and press dossiers from what it finds.

Got something like this on your desk? Start with a free call

Already using Claude or ChatGPT? Connect it to your own systems.

Roots plugs the AI your staff already use into your accounts, job system, CRM and documents, so it can answer the questions your office answers by hand today.

How Roots works

You ask

Which customers owe us money and have a job booked this week?

Roots answers, from your records

Thompson Ltd owes £4,280, 41 days overdue, and has a job booked for Thursday at 9am.

Sources: Xero, invoice 1043. Job system, job 2211.

Illustrative example, not a real customer. Every answer shows which system it came from.

You work with the two founders, start to finish.

The people on your first call design, build and look after your system. There's nobody else here to hand you to.

About us

Gareth Randle

Co-founder and CEO. Strategy and AI.

Finds the work worth automating.

Tom Johnson

Co-founder and CTO. Engineering and security.

Builds it and keeps it running.

What's eating your team's week?

The first call costs nothing, and we don't push an audit on anyone who doesn't need one.

Not ready for a call? Email a founder one line at [email protected].